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Title
Text copied to clipboard!Demand Creation Manager
Description
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We are looking for a Demand Creation Manager to lead and execute strategic initiatives that drive awareness, interest, and demand for our products and services. This role is critical in aligning marketing and sales efforts to generate high-quality leads and accelerate pipeline growth. The ideal candidate will have a strong background in B2B marketing, demand generation, and campaign management, with a proven track record of delivering measurable results.
As a Demand Creation Manager, you will be responsible for developing and implementing integrated marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing. You will work closely with cross-functional teams such as product marketing, sales, and operations to ensure alignment and maximize campaign effectiveness. Your ability to analyze data, optimize performance, and adapt strategies based on insights will be key to your success.
You will also be expected to manage marketing automation tools, CRM systems, and analytics platforms to track campaign performance and ROI. A deep understanding of the customer journey, buyer personas, and market trends will help you craft compelling messaging and offers that resonate with target audiences.
This is a highly collaborative and results-driven role that requires creativity, strategic thinking, and strong project management skills. If you are passionate about driving growth and thrive in a fast-paced environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute integrated demand generation campaigns
- Collaborate with sales and product teams to align marketing strategies
- Manage marketing automation and CRM tools for lead nurturing
- Analyze campaign performance and optimize for better ROI
- Create compelling content and messaging for target audiences
- Coordinate with external vendors and agencies as needed
- Monitor market trends and competitor activities
- Report on KPIs and campaign effectiveness to stakeholders
- Support event marketing and webinar initiatives
- Ensure consistent brand messaging across all channels
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in demand generation or B2B marketing
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot)
- Experience with CRM systems like Salesforce
- Strong analytical and project management skills
- Excellent written and verbal communication skills
- Ability to work cross-functionally and manage multiple projects
- Knowledge of digital marketing channels and best practices
- Creative thinker with a data-driven mindset
- Experience in SaaS or technology industry is a plus
Potential interview questions
Text copied to clipboard!- What experience do you have with demand generation campaigns?
- Which marketing automation tools have you used?
- How do you measure the success of a campaign?
- Describe a time you aligned marketing with sales to drive results.
- What strategies have you used to improve lead quality?
- How do you stay updated on marketing trends?
- Can you provide an example of a successful campaign you led?
- What is your experience with CRM systems like Salesforce?
- How do you prioritize multiple marketing initiatives?
- What industries have you worked in previously?
